As part of our final project in my Research in Advertising and PR class, my group had to conduct research on and create a rebranding strategy for the Bowling Green Junior Woman’s Club. This project encompassed many things including an interview with the organization’s Corresponding Secretary, online media monitoring, secondary research, the creation of a plan book, and a final presentation of our findings, objectives, and strategies.
My role in the completion of this product consisted of many tasks. I, along with a fellow classmate, attended and conducted the interview with the organization’s Corresponding Secretary, and I then compiled all the notes and information gathered from that meeting into a document that was shared with the entire group. The information from this interview proved to be vital to the formulation of our situation analysis and our objectives for the organization. I created a site map for the organization that is intended to guide the Bowling Green Junior Woman’s Club in creating a more easily navigable website, and I compiled key information from our plan book into the Power Point presentation. I also assisted in brainstorming, passive listening, editing the plan book, and developing our objectives and strategies.
Working with a real client was extremely beneficial in applying what I have been learning in my PR classes over the last 2 years. I’m happy that this project did not come from a fictitious scenario in a text book because that sort of project would not have provided the same real-world insights and opportunities that working with the Bowling Green Junior Woman’s Club did. One thing that surprised me was that the interview we had with the organization’s Corresponding Secretary was more beneficial to our research and development than any other form of research we conducted. One aspect of the project that could have been improved was more interaction with our client. After the extremely insightful interview, neither side really stayed in touch, and the organization was not present during our final presentation. I think more contact and conversations with the client would have made this feel more like a real-world situation and less like a class project.
Overall, I am very pleased with the rebranding plan our group developed. I have never done this kind of work before, and I learned a lot not only from class but also from my fellow classmates. I really enjoyed this process, and I will definitely take what I have learned and apply it to future projects and client work.
As part of a class project, I joined a group on LinkedIn called Social Media Today, and I commented on a questions that asked, “Is it necessary to have a dedicated social media department, staff or can a social media strategy be just as effective without one?” Here is the link to that group discussion board. I believe it is essential to have dedicated social media professionals in your organization to effectively monitor, listen to, and respond to comments and posts made by clients and customers. Also, this team of professionals would play a vital role in an organization’s crisis communication plan because they would be the first responders to posts, rumors, and comments about a crisis on social media platforms. This team would know what to say, when to say it, and where to say it.
Check out my LinkedIn page by clicking on the button on my sidebar. Thanks!
I have written a white paper on why social media is important to crisis management. I have included the discussions from two other bloggers in my white paper. Please read and comment on what you think is important when it comes to how organizations use social media in crisis management and in every day activities. I have provided the links to the blog posts I discussed in the paper. Thanks!
PDF of “Social Media and Crisis Management
Crisis Management and Social Media AD&PR
“How to Use Social Media for Crisis Management” by Dimitri Zotos
“How to use social media as a crisis management tool” by Torben Rick
Good morning and welcome!
I am a public relations major with minors in event planning and musical theatre at Western Kentucky University. Whenever I’m asked why I chose public relations as my major, I really don’t know what to say. For me, it just makes sense to learn how to do this kind of work, and I like what I’m doing.
Through my studies at WKU, I have become very interested in Crisis Management. I think it’s an extremely important topic for public relations students to study because knowing how to react to and handle a crisis situation can make or break a reputation. In today’s world, the advancement of social media makes Crisis Management an important part of any public relations practitioner’s toolbox because responses need to happen in minutes, not hours.
That’s also something I’m interested in: how social media and public relations relate to one another, and the use and monitoring of what is being said on Facebook, Twitter, and other social media platforms in important to a crisis plan. Recent cases like the Susan G. Komen decision show that social media is a powerful tool, and consumers now have the most powerful voice of all, powerful enough to effect change.
So that’s what I’m going to discuss here. How to use social media in public relations and why it is important to utilize those platforms in order to make Crisis Management more effective. I am excited to dive into to this topic and learn more about it. The world is changing, and everyone is becoming more connected through Facebook and Twitter. I think public relations needs to adapt to these changes as well.
Feedback and comments are extremely helpful and encouraged. Thanks for reading, and I hope we can all learn a thing or two.
Until next time!