As part of a class project, I joined a group on LinkedIn called Social Media Today, and I commented on a questions that asked, “Is it necessary to have a dedicated social media department, staff or can a social media strategy be just as effective without one?” Here is the link to that group discussion board. I believe it is essential to have dedicated social media professionals in your organization to effectively monitor, listen to, and respond to comments and posts made by clients and customers. Also, this team of professionals would play a vital role in an organization’s crisis communication plan because they would be the first responders to posts, rumors, and comments about a crisis on social media platforms. This team would know what to say, when to say it, and where to say it.
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